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Date of birth

1. Items of Personal Data to be collected
First and last name*, title*, date and place of birth, postal address (country*, province/state, city, postal code, address), email address*, landline and mobile phone numbers, tax numbers (e.g. VAT), purchase history, interaction history, visit history, usage pattern, IP address, access information, shipping and billing information (*being mandatory fields) (“Personal Data”)
2. Purposes for which your Personal Data is collected/used
  • To execute your online purchase order and, therefore, to perform all that is necessary for the management of your order (including administrative management of the contract, the delivery of goods, payment processing, management of claims and litigation, if any, and fraud prevention), as well as fulfillment of all the obligations imposed by laws and regulations currently in force
  • To respond to and meet all your requests and thus manage your relationship with PRADA
3. Retention and use periods of Personal Data
When none of the reasons for which your Personal Data was collected remain valid and the retention of your Personal Data is no longer necessary for legal or business purposes, such as where it is necessary to comply with PRADA’s obligations under any applicable laws, regulations, international, regional or bilateral standards which require the retention of Personal Data, PRADA will cease to use or retain documents containing your Personal Data. Your Personal Data will be deleted or destroyed in a manner that cannot be restored or reproduced.
I acknowledge I have the right to refuse consent to the collection and use of my personal data, in which case we will not be able to provide you with the services listed under section 2 (Purposes for which your personal data is collected/used) above.

I agree that my Personal Data will be automatically visible to and/or shared with all Prada Group’s stores globally to provide a global customer service.
I consent to the collection and use of my Personal Data by PRADA S.p.A. for the following purposes

for profiling purposes (Optional)
i.e. for the performance of studies, analyses and statistical and/or market researches, with relation to your preferences on our products, so that a service personalized to your needs may be offered, and to promote cultural and recreational activities that may be of interest to you.
for marketing purposes (Optional)
including sending you and/or contacting you (by post, telephone, email and other form of electronic communication or digital means including social network platforms and other instant messaging applications) regarding information and promotions, including of a commercial nature, advertising material, catalogues and invitations to events, related to the Prada Group’s products and services.
The Personal Data transferred as abovementioned will be retained only to the extent necessary for the purposes of the above and to meet any regulatory requirements in accordance with any applicable laws. Your Personal Data will then be deleted or destroyed in a manner that cannot be restored or reproduced.
Consent to direct marketing (Optional)
I wish to receive information about PRADA’s events, promotions, products and services by telephone, SMS, MMS or other instant messaging applications.
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